Step softly into the light

I’m quietly launching my web site revamp and rebrand without announcement and with little publicity because work is still in progress.

I’ve always thought launching a partly built web site was unprofessional, but nobody pays you to build your own web site and every time paying work arrives your own project goes to the back of the queue.

I finally understand why I’ve seen countless professionals rebuild their personal sites ’live’ over the years.

Time to stop aiming for pre-launch perfection, instead aim to ship early and iterate often.